We read thousands of brand emails a day. You read one report a week.

PulseDAQ reads newsletters from tens of thousands of brands. Each week you get one report on how you compare with your competitors and your sector, and what to send next.

Just your domain. We find your sector and competitors in about a minute. No card needed, and plans then start at £79 a month.

Who sent what, and when

Sample data · 2 to 8 Nov 2026

    What we pull out of every email

    Each email is taken apart as it arrives. Point at a line to see which part of the email it came from, or at a part of the email to see what we took from it.

    • SentTue 3 Nov, 07:15 Leeds time, on the sender's own clock

    We do this for thousands of emails a day, in every sector we cover.

    Your first week: a new part of the report every day

    Your first full report needs a week of your competitors' emails. Until it lands, we email you at 9am each day with a different part of it, built from your own competitors and sector.

    1. Sign-upYou're set upYour competitors, and what each day of the week will bring.
    2. Day 1Who's emailed youWhich competitors we've subscribed to, and what has arrived so far.
    3. Day 2What's coming upYour Opportunity Radar: dates, weather and events to plan around, with an angle for each.
    4. Day 3Last week in your sectorOffers, discount depth, colours and send times, in charts.
    5. Day 4Things to do nowAdd a colleague, track another brand, or plan this week's emails from the radar.
    6. Day 5One email taken apartA competitor's email broken down part by part, next to yours.
    7. Day 6A tweak before it landsSwap any competitor that hasn't emailed yet, free.
    8. Day 7Your first reportThe full report, then three things in it worth looking at first.

    Then, every week, one report about you

    Four parts, in the order you'd want them before the planning meeting. The examples below follow one knitwear brand through one week.

    Sample report
    wrenfold.example · fashion
    2 to 8 Nov 2026

    1 · You against your competitors

    See how your emails are built next to theirs

    Every email is measured part by part, so you can line yours up against each competitor's, and see where you're more urgent, more image-heavy or longer than the rest.

    • Penhallow's emails are twice the length of yours, and over half of each one is product grids.
    • You give copy more room than anyone in your set, about an eighth of each email against a twentieth for Penhallow.

    An average email from each brand, to scale

    2 to 8 Nov 2026
    • Wrenfoldyou 3,200 px
    • Penhallow 6,800 px
    • Fellbrook 5,200 px
    • Dunmere Knit 4,400 px
    • Aldermoor 3,900 px

    Ashdyke Mill and Tarnfield sent nothing this week.

    Header and menus Hero and banners Products Copy Offers and buttons Cards and reviews Footer
    UrgencyYou 3 · set 6.1
    Image densityYou 7.2 · set 5.2
    LengthYou 3.8 · set 5.8
    YouYour competitors' averageScores 0 to 10
    2 · Your whole sector

    Know what's normal before you copy anyone

    A few inboxes can't tell you whether a 40% discount is unusual for fashion. The whole sector can, so each figure here is a share of every fashion email we read that week, next to the week before.

    • Led with a discount46% up 15 pts
    • Mentioned Black Friday38% up 26 pts
    • Sent before midday61% up 3 pts
    • Used a countdown or deadline22% up 7 pts
    • Offered free delivery27% down 2 pts
    2 to 8 NovWeek before

    Colours the sector used this week

    Burgundy rose fastest, from 6% to 14% of hero images. Pastels have all but gone.

    3 · What's rising in every sector

    Spot a shift while it's still early

    Themes climbing across every sector we read, from beauty to garden centres, so you can see a change coming before it reaches your sector.

    RankThemeLast 6 weeksShare of emailsChange on last week
    1 Early Black Friday access 18% up 11 pts
    2 Gift guides by price 12% up 5 pts
    3 Cold weather and layering 9% up 6 pts
    4 Advent calendars 7% up 4 pts
    5 Member-only prices 6% up 2 pts
    6 Halloween 1% down 14 pts
    4 · What to write about next week

    The dates nobody in your set has claimed yet

    Occasions, TV, sport and weather for the week ahead, each marked with who in your set has already used it. Then one idea, with the reasons behind it.

    • Tue 10to Thu 12First cold snap in the northWeather · your regionUnclaimed
    • Wed 11NovSingles' DayOccasion · new this week in fashion1 of 6 claimed
    • Fri 13NovWorld Kindness DayOccasionUnclaimed
    • Sat 14NovChristmas films start on TVTV and film2 of 6 claimed
    • Sat 14NovAutumn rugby internationalsSportUnclaimed
    Idea for Wrenfold

    Lead with the cold snap

    WeatherTue 10 to Thu 12 NovUnclaimed in your set
    The angleKnitwear before the first frost. A calm, practical send with the merino crew up front.
    Why this, and why you

    Five of your six competitors spent last week on Black Friday previews, and their urgency averaged 6 of 10. The first proper cold snap reaches the north on Tuesday and nobody in your set has mentioned it.

    Cold weather is also rising across every sector this week, and warm knitwear is what you sell.

    Why not just sign up to their emails yourself?

    Plenty of teams keep a spare inbox for this. It shows what a few brands sent, but not whether that was normal for your sector or what to do about it.

    What you needA spare inboxPulseDAQ
    What your competitors sentIf someone reads it allLaid out by day, every week
    Whether that's normal for your sectorNoAs a share of the whole sector
    What's rising across every sectorNoRanked, with six weeks of history
    Dates nobody has claimed yetNoWith who has claimed the rest
    Ideas, with the reasoningNoEvery week, for your brand
    A history you can searchUntil someone clears it outEvery email and report, kept

    See it for your own brand. Your first report is free, with no card needed.

    Pricing

    One report covers one brand and up to eight competitors. Every plan starts with a free first report, and no card is needed. Prices exclude VAT.

    1 brand

    Single

    Fits you

    For an in-house email or CRM team watching their own brand.

    £79 a month

    1 report

    Start free with Single

    Freelancer

    Fits you

    For specialists running reports for a handful of clients.

    £249 a month

    5 reports

    Start free with Freelancer

    Agency

    Fits you

    For agencies reporting on many brands at once.

    £999 a month

    25 reports

    Start free with Agency

    Custom packages and reports

    Need more brands or competitors than these plans allow, or a one-off report? Tell us what you need and we'll put a package together and price it.

    Ask about a custom package

    Included in every plan

    Up to eight competitors a report
    You choose them. Change one a month, and swap any that stop sending for free.
    A new report every week
    Each one covers the seven days before it, from data updated daily.
    In the browser or as a PDF
    Read it online, or download the PDF to send round the team.
    Every report kept
    Go back to any past week and search the emails in it.

    Questions

    Where do the emails come from?

    We sign up to each brand's newsletter with our own addresses, the way a new customer would, and read everything that arrives. Nothing comes from your inbox or your email platform.

    What if a competitor doesn't send anything?

    The report shows them as quiet. If one stays quiet, you can swap them for another brand free of charge.

    How up to date is it?

    Emails are read as they arrive and the data is updated every day. Your first report arrives a week after you sign up, and a new one every week after that.

    Do I need a card for the free report?

    No. Your first report is free and we don't ask for a card. When it arrives, you choose a plan if you want the next ones.

    Can I cancel?

    Yes. You can cancel a monthly plan from your billing page, and the weeks already covered stay in your history.

    Can I change my competitors?

    Yes. You can change one a month, plus free swaps for any that stop sending.

    Your first report is free

    No card needed. Until it arrives a week later, we email you a different part of it each morning. Plans then start at £79 a month.

    1. Tell us your websiteWe find your sector and likely competitors in about a minute.
    2. Pick up to eight competitorsKeep our suggestions or choose your own.
    3. A new part each day, then the full reportEach morning brings a different part of it, and the whole report lands a week after you sign up.